Design Thinking is Business thinking
In recent years, this innovative thinking process has been applied to issues related to product design, process optimization, business process management, product life cycle management, manufacturing efficiency, etc. The primary objective of Design Thinking in Business is to generate new and innovative solutions to potential problems. These innovative solutions are generally not visible to the product owner or the business analyst at the early stages.
Design Thinking is business thinking with the end result being a successful enterprise. Business enterprises of all sizes require creative thinking and the ability to adapt to change. Without careful planning and execution, any business can be easily ruined by a lack of creativity. Many businesses crumble under the pressure of not knowing how to adapt to the new market trends. There are few managers who understand that creativity is a key skill in business that must not be ignored.
What Exactly Is Design Thinking
A few years back I read somewhere that the key to success for any designer is to have a great design thinking framework that they can adapt to all kinds of situations and in many cases, they need to use more than one design thinking framework. And why would you want more than one design thinking framework? Because you might be designed around a situation that requires more than just the empathizing stage alone. You may need to think about the problem-solving stage also. Then when you are designing around the problem-solving stage you will need some design thinking tools to help you get to that point. It’s kind of like a jigsaw puzzle that you cannot put all the pieces together without using additional design thinking tools like; brainstorming tools, or decision trees, and so on.
Another tool that is really helpful to think of your design thinking process as being “conceptualization + idealization” rather than just “idea + innovation”. In other words, you can have too many ideas and not enough solutions. Many people get stuck on just one or two ideas that they really like and want to execute. And as you get started on the design thinking process your goal will be to identify as many possible solutions to the problem as possible before you get stuck on one. This will take you through many interesting stages of ideation & idealization until you find the right path forward.
So, what exactly is the design thinking methodology? As mentioned above it’s more of a process rather than a tool. The tool is the ability to think up many ideas all on your own, based on personal experience and intuition, that can help you solve real-world design issues. When you do this you have a better understanding of the problems and how to go about solving them. You also have the ability to come up with solutions much faster and better. And when you are done you will have a valuable education in how to do it yourself.
Check out the full article here: https://interobservers.com/design-thinking-a-new-road-map-in-business/
design thinking business model canvas