Tag Archives: business

Value Growth Partners Founder is a Certified Business Transition Expert

The Managing Director of Value Growth Partners, a successful business growth, succession, and transition advisory firm, Mark O’Brien, MBA, CMAA®, CEPA®  has added another high-level accreditation to his name and business. O’Brien can add the title certified business transition expert to his name after successfully completed the rigorous course requirements to become a Certified Exit Planning Advisor (CEPA®), as certified by the renowned Exit Planning Institute.

As a CEPA®, Mark is now certified to lead business owners in the strategic process of successful business succession, transition, and exit planning. This includes advising clients on the program’s key principles of:

1) Maximizing business value and transition-risk mitigation

2) Personal financial planning and personal-risk minimization

3) Life after business planning and happiness maximization.

“I have been blessed to know such wonderful mentors like Peter Christman, Richard Jackim, and Chris Snyder in the field of exit (succession and transition) planning,” said Mark O’Brien. “These experts have been very supportive in my goal to become a Certified Exit Planning Advisor. I am thrilled to have learned and worked with them to be certified and I look forward to continuing to assist business owners with executing successful succession and transition strategies.”

The CEPA® process emphasizes that a good exit strategy is a good business strategy. It is about building, harvesting, and preserving family wealth for generations to come and integrating best-in-class business practices into daily operations.

To qualify initially for the CEPA® program, an exit planning advisor must have already finished a bachelor’s degree from a college or university, and have worked 5+ years full-time working directly with business owners as a financial advisor, attorney, CPA, business broker, investment banker, commercial lender, valuation advisor, estate planner, insurance professional, business consultant or similar professional capacity.

Mark supports business owners with realizing their value potential, achieving life goals, and fulfilling dreams by supporting growth, transition, & succession plans that assist with Getting-2-Next©. If you are looking for a certified business transition expert  contact Mark O’Brien and Value Growth Partners today.

Facebook Marketing Strategies Using Facebook Ads Part 1

Engaging them builds trust with them. So, if you post a picture to your profile, all of your friends are instantly made aware of that. The way the News Feed works is that whenever a person does something on their profile, whether its posting pictures, saying what they are doing, or one of their friends writing on their wall, a news story is created and added to the profiles News Feed. It’s a good idea to keep up-to-date and current with their rules, algorithm changes and marketing tactics. A fact is, social networkers do not like to be SOLD, period

Traditional marketing may not be producing the best results possible for your business as the world progresses more and more to online resources. Most people seem to still prefer going to Craigslist. The exposure Facebook brings is massive

on just ads. Imagine if each of those ReTweets only generated 3-4 clicks at a time, how much traffic would you get? YouTube is a video sharing website where users can upload, view and share video clips. Just imagine if your Tweet with a link back to your site goes viral. One of the greatest advantages is the fact that you can use it in your list building project

This adds an extra step to the sales process and makes them more likely to abandon their purchase before they complete it. Increase customer engagement by commenting on the things they post on your Facebook wall. Negative comments may show what you are doing wrong and you can correct the problem

After managing your business profile picture, focus on the content of your page. Keep in mind, though, that for the thumbnail image, Facebook will only show a 170px square. You need to make the content concise, informative and interesting to your prospective visitors

learn how to marketing your business online

Who Needs SEO Services?

Internet marketing is a great addition to traditional marketing measures. SEO or Search Engine Optimization is a process which is of utmost importance to most website owners and online businesses. In most cases, outsourcing SEO becomes a wise choice as it provides a lot of advantages than in-house SEO operations

Remember, search engines are not a magic bullet! But they are a good way to drive extra targeted traffic to your site. The optimization basically revolves around keywords. SOCIALIZE These are among some of the indirect ways of attracting user traffic to your website. By doing so, your website will work as a gateway for multiple other websites

A proper combination of quality and quantity can push the website at the very top. By incorporating the new points, one can keep their website in relevance. They know that if they could just get people to look at their site, potential customers would quickly become return customers. But these companies also know something that you don’t; they have a secret that makes their marketing work without the need for search engine appeasement

There is really no problem if the top management is adamant that only the IT budget shall be utilized for search engine optimization. Local SEO optimized listings also enjoy the benefit of placement on a map, detailing location and creating an interactive experience for the searcher. A typical Google search now gives paid links at the top of search, followed by seven listings optimized using local SEO tactics. The whole company will actually benefit from it since it affects its overall visibility. By using the Internet small and medium businesses can capture a sizable part of their market

lsa google

Internet Marketing – Pros And Cons

If SEO is done efficiently, it acts as an investment. If your prospects do not know of your company or your products start growing your customer list before your product is ready to launch. Nowadays, Internet Marketing is moving at the speed of the light and if you want to be in the limelight, so, you have to follow it

Advertising the products or services on World Wide Web is called Internet marketing. People nowadays are using the internet for most of their uses and making use of it to the optimum, like buying appliances, booking tickets etc. Now that is the challenge that might be worth investing in a professional for

These “sponsored links” are then displayed at the top positions of search engines such as Google, Yahoo and MSN. This is what an affiliate link is. PPC can and does work for many businesses, but unless you have a dedicated, sustainable budget, this is probably not the most cost-effective of routes

This is absolutely vital. When I found it, I couldn’t believe why others hadn’t created such a program. I have seen some training programs that when you download their information there isn’t a clear step by step process

free website for business

Are You Planning to Sell a Business? Avoid These Traps

It has been said that some business owners have been known to refer to due diligence as “the entrepreneur’s proctology exam.” While this is a crude analogy, it is a good representation of what it feels like when a stranger pokes, prods, and looks inside every inch of your business. 

Most professional acquirers will have a checklist of questions they need to be answered if they’re considering buying your company. They’ll want answers to questions like:

  • Do you have consistent, signed, up-to-date contracts with your customers and employees?
  • Are your ideas, products and processes protected by patent or trademark?
  • What are the loan covenants on your credit agreements?
  • How are your receivables? Do you have any late payers or deadbeat customers?
  • Do you have any litigation pending?

In addition to these objective questions, they’ll also try to get a subjective sense of your business. In particular, they will try to determine just how integral you are personally to the success of your business. 

Subjectively assessing how dependent the business is on you requires the buyer to do some investigative work. It’s more art than science and often requires a potential buyer to use a number of tricks of the trade, such as:

#1: Juggling calendars

By asking to make a last-minute change to your meeting time, an acquirer gets clues as to how involved you are personally in serving customers. If you can’t accommodate the change request, the acquirer may probe to find out why and try to determine what part of the business is so dependent on you that you have to be there.

#2: Checking to see if your business is vision impaired

An acquirer may ask you to explain your vision for the business, which is a question you should be well prepared to answer. However, he or she may ask the same question of your employees and key managers. If your staff members offer inconsistent answers, the acquirer may take it as a sign that the future of the business is in your head.

#3: Asking your customers why they do business with you

A potential acquirer may ask to talk to some of your customers. They will expect you to select your most passionate and loyal customers and, therefore, will expect to hear good things. However, the customers may be asked a question like ‘Why do you do business with these guys?’ The acquirer is trying to figure out where your customers’ loyalties lie. If your customers answer by describing the benefits of your product, service or company in general, that’s good. If they respond by explaining how much they like you personally, that’s bad.

#4: Mystery shopping

Acquirers often conduct their first bit of research behind your back before you even know they are interested in buying your business. They may pose as a customer, visit your website, or come into your company to understand what it feels like to be one of your customers. Make sure the experience your company offers a stranger is tight and consistent, and try to avoid personally being involved in finding or serving brand-new customers. If any potential acquirers see you personally as the key to wooing new customers, they’ll be concerned business will dry up when you leave.

If you are thinking it is about time to sell a business chicago, then it’s time to contact Value Growth Partners. We can help you build your business value before you sell a business. Call us for a no-fee initial consultation at 312-525-8382.

Do You Have a Business Transition Plan?

Is your business one of the 80% of businesses that do NOT have any type of written Transition Plan? 75% of Baby Boomers plan to sell their business within the next 10 years. Only 20% will leave it to a family member because 4 out of 5 do not want it. No matter what your reasons for wanting to exit your business are you need to have a sustainable growth and transition plan in place.

If you are ready to get a solid business transition plan in place for your business, contact us at Value Growth Partners today.

Cryptocurrency For Dummies

More than 2,000 cryptocurrencies currently exist at the time of
writing. Cryptos gained a lot of mainstream hype, when Bitcoin’s value
explode. This surge was nothing compared to the gains of some other
digital assets.These returns are more than what a stock investor could
normally make in a lifetime, and they generated enough interest to
create a true frenzy.

However, the bubble burst at the beginning of 2018, leaving many late
investors, who bought cryptocurrencies at a very high price, at a loss.
That was enough for some newbie investors to label the whole industry a
scam and either give up on investing altogether or go back to
traditional financial assets like stocks. Regardless, the cryptocurrency
market continued evolving, became more stable, and caught the attention
and support of many major financial institutions globally and in the
United States. As more people get their hands on cryptocurrencies, more
sellers feel comfortable accepting them as a payment method, and that’s
how the whole industry can flourish.

What is blockchain?

Blockchain it’s the infrastructure that cryptocurrencies are built on.

The unique thing about cryptocurrency investing and trading is that a
crypto is a cross between an asset (like stocks) and a currency (like
the U.S. dollar.) Analyzing the fundamentals behind a cryptocurrency is
very different from analyzing any other financial asset. The traditional
ways of measuring value don’t work in the crypto industry, mainly
because in many cases the crypto data isn’t stored in a central hub
somewhere. In fact, most cryptocurrencies and their underlying
blockchain are decentralized, which means no central authority is in
charge. Instead, the power is distributed among the members of any given
blockchain or crypto community.

You may have heard of some of the famous cryptocurrencies, like
Bitcoin, but the industry doesn’t end there far from it. And although
the crypto market has a ton of volatility, it also has potential for you
to make real money by investing wisely and developing strategies that
suit your personal risk tolerance. In this article , I tap into the
risks involved in cryptocurrency investing and show you the different
methods you can use to get involved.

The topic of cryptocurrencies and their underlying blockchain
technology can be a bit confusing. That’s why I try my best to keep
Cryptocurrency  For Dummies easily accessible and relatable and free of
intimidating terminology. But it does contain some serious information
about strategy development, risk management, and the whole industry in
general.

It contains a lot of web addresses to get you additional information
about certain topics. Some of the web addresses are affiliate links,
meaning that if you click them and start using a company’s services
through that specific web address, I may earn an affiliate payment for
making the introduction.

Risks

Just like anything else in life, cryptocurrencies come with their own
baggage of risk. Whether you trade cryptos, invest in them, or simply
hold on to them for the future, you must assess and understand the risks
beforehand. Some of the most talked-about cryptocurrency risks include
their volatility and lack of regulation. Volatility got especially out
of hand in 2017, when the price of most major cryptocurrencies,
including Bitcoin, skyrocketed above 1,000 percent and then came
crashing down. However, as the cryptocurrency hype has calmed down, the
price fluctuations have become more predictable and followed similar
patterns of stocks and other financial assets. Regulations are another
major topic in the industry. The funny thing is that both lack of
regulation and exposure to regulations can turn into risk events for
cryptocurrency investors. I will create a new article talking more in
details about Risks

Cryptocurrency wallets

There are two type of Wallets one Software which is digital one Hardware Wallets.

The digital one most Exchanges offers them but there are others as well.

Good wallet software has more functionality, including the ability to
back up private keys (encrypted with a passphrase) either to a user’s
hard drive or to a cloud storage server somewhere, to generate one-time
use addresses for privacy, to hold addresses and private keys.

The Hardware Wallet

Private keys are stored in chips on small handheld devices. Two
popular hardware wallets are called ‘Trezor’ and ‘Ledger Nano,’ but
there are others.

These devices are specifically designed to store private keys
securely and only respond to certain pre-programmed requests, for
example, ‘Please sign this transaction,’ and not, ‘Show me the private
key you are storing’. Because the private key is stored on hardware that
is not connected to the internet and can communicate with the outside
world only via a limited set of pre-programmed interfaces, it is much
harder for a hacker to gain access to the private keys.

You can’t get involved in the cryptocurrency market without a crypto wallet.

Making a Plan Before You Jump In

You may just want to buy some cryptocurrencies and save them for
their potential growth in the future. Or you may want to become more of
an active investor and buy or sell cryptocurrencies more regularly to
maximize profit and revenue. Regardless, you must have a plan and a
strategy. Even if your transaction is a one-time thing and you don’t
want to hear anything about your crypto assets for the next ten years,
you still must gain the knowledge necessary to determine things like the
following: What to buy, When to buy, How much to buy, When to sell. I
will make an article regarding that.

finance

Interview Podcast with founder of Shop4aBiz.com

This Podcast audio clip contains an interview excerpt with Daniel Triana, founder of Shop4aBiz.com – Why he started it, and what he hopes it can do for the small local business community; “Well basically i am a small business owner located in asbury park new jersey. I started a travel agency it’s called cruise planners because that’s part of a franchise that i bought into so i could do anything travel related obviously right now because of Covid 19 the travel industry is getting hit pretty hard and business has been pretty quiet i’ve been working at the business for about a year now so i am technically a startup still building client base but i know i did have clients i’ve always had a bit of an entrepreneurial spirit and that’s obviously how i got into the travel agency before i always did music i have like my own website for electronic music so i’ve always been interested in trying to market my music and and i like the whole idea of marketing my travel business obviously like asbury parks in the upswing right now there are a lot of small business owners a lot of restaurants a lot of cafes there’s this this atmosphere of of growth and it’s really exciting you know between the music art and and restaurant workers everyone is like you know interested in in the small business aspect of building the community they’re getting hit obviously really hard right now because of covid 19…”

https://podcasts.bcast.fm/e/x8yww158

https://youtu.be/loGL0AG2Ys4


6 Creative Marketing Ideas for Bars and Dining establishments

A bar or restaurant is a service that offers that intrinsic need in any customer. If a customer is hungry or thirsty, we provide nourishment. Nevertheless, to get them to come back, you’ve got to do so much more. If you are aiming to promote your restaurant, bar, winery, or restaurant, here are a variety of marketing ideas to bring to the table.Golden Harvest Site Homepage Promoting Your Food’s Heritage Through the

Website When you are running a very specific dining establishment

, for instance, a Chinese one, the site needs to interact your abundant cultural history! Therefore, if you are dealing in traditional Chinese food like dim amount, it isn’t simply enough to have the menu in English to bring in the public, but likewise having it in Chinese will interest a broader range of individuals, particularly if you provide authentic Chinese food. It’s important that, when promoting on a local level, we

do not ignore the people who were there in the very first place. When we are handling traditional cooking methods and traditional food, this automatically becomes part of the aesthetic and feel of business. This is why you won’t see a conventional Chinese dining establishment look like a fast-food palace! It simply doesn’t go together. The heritage is such a considerable part of a restaurant however is also essential to the experience when you are eating the food. When you are eating, each mouthful should promote your palate, however you need to experience hundreds of years of culture in the time you exist. A Food Truck For bars without a kitchen area, a food truck is a really typical incident. All you require to do to throw an event is someplace to park

 

up! Think of making it a whole experience, such as generating other local suppliers that you can partner up with, and live music. It’s likewise a great way to bring an eccentric design to your car by adding graphics and magnets! To promote any dining establishment with a really specific menu, you have to remember that it is the general experience that can contribute to the appeal of the business. Outdoor occasions are a fantastic method to

get individuals speaking about your food and beverage. Working an Event Lots of small food trucks begin by working regional occasions. It’s the ideal method to highlight your menu and get people to sample your food. Free samples are among the best ways to reveal what you are all about.

 

With these events,

you can utilize the neighborhood as a method to get customers talking. Another cheap method to promote any dining establishment or bar is to partner with a charity. Numerous charities have a database of constituents that are happy to help out their picked cause. Organizations can contribute a specific percentage of every product sold to help the charity struck its fundraising goal. It is likewise a fantastic marketing strategy to attempt and break a record, particularly one in the Guinness Book of World Records. This is where you can believe beyond the box, such as producing record-breaking sandwiches or the length of time someone can chew a piece of food for! These are all imaginative records that can get individuals included. Marketing Campaigns Internet marketing projects intend to interact the overall feel of the restaurant. When you look at the best white wine marketing campaigns, they all evoke that same sense of class. When you are learning how to promote white wine, it is so crucial to align yourself with the right individuals. 

 

When running an upmarket service like a winery, you can never undervalue the power of the story behind the drink. With something as classy as white wine, you have the opportunity to dive deep into its history. From here, you can start to connect to prospective customers, and offer those individuals additional points on your commitment 

program for referrals and special discounts, but likewise engage with influencers. Many wineries feel they must just go for the dining establishment critics of prominence, however, there are a lot of blog writers and micro-influencers that can have the power to promote your dining establishment by providing insights into the inner operations of your red wine bar. When you select the right influencer, you are engaging with their whole fanbase

and will develop the pertinent buzz that your white wine bar requirements. Cup Sessions When restaurants are looking to generate more customers, one of the best methods to have a big amount in one go is to hold events. Lots of white wine bars provide white wine tasting sessions, where experts can be found in and discuss the red wines, and supply different cheeses and desserts that couple with the drink.

 

As far as promotional products are concerned, this helps your business develop a certain visual and also assists you target the best type of client. Promotional Products If you have actually been motivated by the Burger King logo change, and believe that you require to start turning your dining establishment into a brand, you’ve got to begin welcoming the boodle. Advertising materials can be a fantastic method to spread the word everywhere. It is nothing new, especially when you take a look at t-shirts that people

 

win after completing an all-you-can-eat obstacle at a huge restaurant. When we start to turn our dining establishment into a brand, this easily provides itself towards incorporating promotional products. You don’t have to go down the Tee shirts and caps path, but you could choose something easy, such as pens, or go for something sophisticated. For example, numerous dining establishments now begin to diversify their efforts by holding culinary courses led by the head chef and is among the best ways to promote the brand name of

a restaurant without going down the boodle route. There is a lot to be said about the importance and effect of a logo, but for numerous, it boils down to one simple thing, the food.Whether you are seeking to promote an upmarket location such as a red wine bar, or you’ve got a hamburger truck, promoting yourself in properly will simply ensure you are reaching the right individuals, but it promotes that critical word-of-mouth. People will take a trip for miles to consume the very best burger in 100 miles, however the essential thing is

to get them to salivate for your brand name!

best wine marketing campaigns

Marketing Concepts for Building: Tips for Structure a Strong Brand name

Marketing is something that all businesses need to master today, and the building sector is no various. Did you know that there are roughly 700,000 building companies in the United States? Some of the greatest building and construction business in Michigan include the likes of Barton Malow Holdings LLC, Walbridge, and Rockford Construction Co., so to ensure that your business stands out from the crowd, an effective and reliable marketing campaign is a must. So, with that being stated, we have assembled a few of the very best marketing ideas for building for you to take advantage of. 

Specify what is going to set your building and construction service apart

Among the most important things you require to do is determine what is going to make your business various from the crowd. As discussed in the intro, there are many various building firms in Michigan, let alone the rest of the United States. For that reason, you need to consider what would oblige someone to choose your building company over another in the industry. What sets you apart?Once you identify this,

you can utilize this as your main marketing message for all of the product that you produce. Whether it is your competitive costs, the reality that you have experience in a specific kind of construction, or that you have won a variety of awards, you require to identify what it is that sets you apart from the rest. Usage custom decals for your building business 

One of the important things that you need to carry out in order to

get the word out about your service is to utilize customized decals. Vinyl decals are a great choice, as they are good for the environment and you can make a strong and bright impression with this product. In the building and construction service, you are most likely to be utilizing a lot of heavy equipment.

Furthermore, travel becomes part of the task description! For that reason, there are a great deal of various possibilities for you when it pertains to attaching custom decals to your devices and automobiles. Anybody who goes by will have the ability to see your company’s logo and contact information. 

This is one of the most reliable methods to get the name out about your organization while developing a strong brand image at the same time. Create amazing, appealing, and helpful material for your service They say that” content is king “and this is not likely to alter

 

for a long time! Material advantages your building company in many different ways.Firstly, material assists you to establish yourself as an authority in the industry. When you produce helpful and intriguing content for your website,

it shows that your organization is a specialist. This assists to produce a sense of trust. You know what you are talking about!Content also benefits your service from a seo perspective. By creating interesting and optimized blog posts, you are going to be able

to make sure that your organization begins to get more exposure and presence on the likes of Google and Bing.Plus, you can use your material to fuel other locations of your marketing project. For instance, content is quite shareable when it is done correctly

, and so you can use your content efforts to assist you make more of an impression on social media as well. Create contemporary, clean, and reliable service cards for your company Another crucial step when it concerns marketing your construction

 

company is having a company card produced and printed. From company

cards for across the country construction companies to home renovation organization cards, you can have a service card expertly designed to match the size and nature of your business.One of the greatest errors that individuals make when it pertains to business cards is overwhelming them with unneeded information. Simplicity is the key to reliable business cards

. You need to keep things clear and simple to comprehend. Aside from this, while it can be appealing to go for an uncommon shape, this is rarely efficient. One of the reasons why company cards are so reliable is since they are convenient. 

This advantage is right away tossed out of the window when you decide to have a company card created in the shape of a construction hat. Usage influencer marketing to get the word out about your organization One trend that is soaring at the moment is influencer marketing. This is something that you can use to your benefit in the building and construction market.When we speak about

influencer marketing, we are sure that your mind quickly goes to truth celebrities marketing teeth bleaching packages on Instagram, right? Nevertheless, this is not all that influencer marketing is about.An influencer is someone who has a big

following and track record in your market and/or regional community. This might be somebody who deals with a home remodelling program, for example, or it can be a well-respected sustainability specialist if you offer sustainable

building and construction services. Getting in touch with people like this will help you to make the most of their following, which is most likely to be the sort of individuals that are interested in your services. Because of this, you are going to have a much greater chance of conversions due to the fact that you are dealing with an extremely engaged audience

, and your services being marketed by somebody who is currently well respected in your sector. Contact us today for leading Michigan marketing and advertising services If you are looking for the best marketing concepts for building and construction to be used, you can count on Combination Marketing. We have an outstanding credibility in the market, referred to as among the very best Michigan marketing and advertising firms. No

matter your requirements, we can help your service to stand out from the competition and reach your growth goals. All you require to do is offer us a call today to discover more or request a quote online.

michigan marketing and advertising