Tag Archives: map

Low Cost /Cheap Web Design For Small Or Local Business

When you think about online visibility for your local business it’s so easy to get wrapped up and overloaded with what you should be doing on the internet to promote your website. Yet, small changes to your every day business routine can make a big difference.

Often, business owners think about being visible online as a way of reaching people whom you have had no contact with at all. That’s true in many cases. Sometimes, online visibility is as simple as making sure that people you interact with (even briefly) as part of your usual business routines are aware of your online presence.

Not everyone wants to pick up the phone or call in to your premises to find out basic information like your opening hours or who to contact. Sometimes people just want to find out a bit more about you and your company.

In this day and age of always being plugged in to the Internet, your website is the first point of call. That is especially true outside of usual business hours. Make it easy for those brief contacts to find you, don’t make them search when they don’t need to!

5 Simple Offline to Online Visibility Tips

1. Your Business Card

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Obvious isn’t it? Well maybe not. I have a mountain of business cards that have little more than an address, phone and email on them. Why force people’s hands and make them search for more information about you? Give them your online details upfront and include:

* Your website address.

* Your active social media profiles such as LinkedIn, FaceBook page and Twitter.

* Why not try a QR Code?

QR Codes can be as simple as a vCard with all your contact details, including your address, phone, email and website to store directly on the phone. You can also redirect to your website, Facebook Page or even Google Places review page. The possibilities are almost endless.

2. Your Business Stationery

nvoices, receipts, compliment slips, info leaflets, headed notepaper… How many of these have your online details displayed? Again, do not just include your email address, but also your website and active social profiles too.

3. Your Vehicle

You may not have the budget for a full designed vehicle wrap but you can put your details on a decal or sunscreen strip.

4. Print Ads

Whether it’s the local paper or Yellow Pages, always include your online details when you advertise. Make it effective by giving people a reason to visit your website – and capture their email address in return for your offer!

5. Promotional Gifts

We’ve all done it at some point – trade shows, seminars, demonstration or open days and give out what seems to be a tonne of pens, badges, balloons, key rings, mugs – the whole she-bang all nicely printed with a business name. Make them work harder for you and at least include your website address too.

The great thing about directing people back to your website is it can be easily tracked when you impliment it correctly. You’ll get a good picture of where people have come from, what works and what doesn’t.

Before you place the order to re-print your stationery or ads, think “online visibility” – your website is open 24/7 waiting for that 2am inspirational or emergency visit.

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Build A Strategy Map To Transform Your Company

A strategy map is a graph of a company’s total goals and how they connect to one another. This is a standard for organizational choice makers, which they can utilize to plan and keep track of the development of their service.

Strategy maps are especially beneficial when your organization is going through significant modification. It is essential that the strategy map not change substantially from the variation you receive from the planner, so that your choice makers can utilize it to prepare the next steps to get your goals accomplished.

Creating A Strategy Map

You need to develop a strategy map at the start of your company, but later on as the modifications occur you can create a brand-new variation. You can change the strategy map or simply produce a brand-new one. A few of the issues that need to be included in a technique are:

  • Start of action plan
  • Continuous actions
  • End of action strategy


In addition, you should include an impact statement. An impact statement is a statement of the objectives and objectives of your modification technique and whether they are likely to be achieved. It is likewise a statement of what the company requires to do to attain these goals. It is to be sent to all current and possible clients and providers, to let them understand that you are mindful of their duties and what the organization requires to do to accomplish the change strategy. The declaration should be utilized for interacting the modification to all stakeholders.

Utilize your strategy map to communicate the modification

Creating a technique is not simple, specifically if you have a reasonably little company. There are many resources offered. One of the most essential is your company’s Strategic Plan that should be evaluated and upgraded annual. Your strategy map need to belong to that strategy. A good company should have a tactical strategy and its own strategic map. You ought to evaluate the strategic strategy to ensure that it shows the vision, intents, and short, medium and long-lasting goals of your business. This was composed by a coordinator who has actually dealt with many big business.

StratēgoMap is an innovative software application specifically developed for: Local Businesses, E-Commerce Businesses, Affiliate Marketers, InfoProduct Creators. This FREE tool draws up your organization methods so that every staff member can easily comprehend them. StratēgoMap strategy map software, allows you to draw up the plans, procedures, procedures, and techniques you require to construct a successful and profitable organization.